I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? And its not as though it was even that expensive to create, at least not in Walmart terms. For the last update and a link to the introductions, Click Here. 1 - Walmart didn't buy Viathon. At these prices you can buy if for the components and off the frame. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. needham bank mutual conversion. At least they dont come with pegs. An s-works bike off the floor performs at a pro level. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Dont squint at the pix. Which raises the question who is the brand aiming to reach? Sold exclusively through Wiggle and Chain Reaction Cycles. Could be interesting. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). All Viathon bikes come with a 2-year warranty. The value from Viathon is good- not a spectacular deal but decent. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. Or is the front-end harshness that pronounced? For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. So how much cheaper are these complete builds? Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. The shifters and RD were DA and that was it. Hey Waltins: quit coming to aspen and stay in facking arkansas. Viathon Bikes - Walmart.com. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Viathon bikes. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon is a start-up carbon bike brand with a difference. We highly recommend retaining the original shipping box & protective packaging for future use. Who am I kidding. Stock yz250 is a joke compared to what actual supercross athletes ride. And that is the point. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Are bike shopsscary, elitist, and unwelcoming? And just like any other reality, outsiders ignore ours at their peril. 5G for Dura. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. It appears the newswas first mentioned in a Pinkbike story. Its name is Viathon. They are direct to consumer from the website, just like Canyon. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). We don't need a review. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Of course they will be. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. I dont shop at Walmart anyway since they decided to blame guns for violence. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. bikeit! Honestly the bike prices are high because people buy them LOL. There are many many people for whom Wmart is their entire mass produced goods consumption experience. There is very little flex since your BB is both on the swingarm and the front triangle. But there aren't enough spec details to tell what we're looking at. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. 39w. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Dave Rome Apr 2020. Whole Foods sells the Yeti decals to place over 'Viathon'. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. we must also look at what it costs to produce in numbers. Little info you may want to know about the Waltons. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. They tasked a few well known bike designers with creating a new brand. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Sign up to receive GearJunkie content direct to your inbox. The gravel scene is important for that. No mention of any real pertinent specs that you'd expect when buying a bike. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. So, that limits demand. Quan was with Cervelo from 2004 to 2008. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. The tire clearances are a bit on the restrictive side as well. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Andy T fitted the ShockStop stem and immediately felt the benefits. jim preston mchenry, il obituary. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Correct that 74 million. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Brand manager Zack Spinhirne-Martin doesnt see it that way. Viathon is a start-up carbon bike brand with a difference. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Also if you make that thing for many years, it further amortizes the investment. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. This may have been mentioned already but Im not gonna read everything. The brand is starting with three models . Except none of that happened. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. So take the roads less traveled, or the ones that don't even show up on the . can i return it after thrashing it for a season? How is the Walmart frame wroth 4x an ebay frame? Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Discussion of everything bicycle related. viAtHOntM is a systemic product. Thanks for your site. ''', And indeed they were. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. what happened to viathon bikeshtml5 interactive animation. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. In that sense, Viathon hit the nail on the head.. Wed like to see fork mounts for extra water bottles, for instance. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Picked up a fishing pole and Razor scooter for my kid there recently. Some of that is a function of the homogeneity of the modern bike-enthusiast business. . Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. its true, For everyone else. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. here is a whole range of styles with bikes for children all the way up through adults. The impetus for the brand was therefore personal, not corporate. bike brands don't make as much as you think per unit. He wants to grow the brand slowly but steadily. Or assembled in store by Walmart employees???? The brake were the same Tektro brakes on a 2300 or Sora bike. Maybe in this specialist market they've done a better job. The simple answer is: because it can. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Could always ride it and return it! Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Seems like an easy decision there. The difference is being wholly owned by US hypermarket chain Walmart. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. I'll bet. this will fail big time not just a little. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Surprised it hasn't happened already or will it appear on tomorrow's front page! Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. I followed with an opinion column about Viathon's unique formation, business model and value proposition. He proposed a private-label project, and hes bringing it to fruition. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. That bit of information, incidentally, is not something youll find on Viathons website. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. They seem to offer a solid value for a full carbon bike. (if they care about value, they'll go YT or Canyon, etc.). All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Turner Tech Viathons G.1 gravel bike requires the same build. By running razor thin margins at insane volumes. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. How much is the bike when it has the XX1 components? Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Long, low, slack? $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 @MDZ Thanks for checking out Riding Gravel and for that feedback. Hopefully they turn over some % of these bikes into more trail advocacy. Walmart buying Rapha would be the latter.

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